A new corporate identity for the vermouth from Berlin, Belsazar. To simplify and declutter it’s appearance we removed the double B monogram and replaced it with the diamond shape. Additionally, we redefined it’s visual style to be more modern and urban, focusing more on it’s Berlin heritage in order to strategically position it better within the international market.
Art Direction / Concept / UX/UI / Layout / Illustration / Animation
Strategy, Management & Creative Direction: Ruben Wojtecki, Laura Wesle, Carmen Hinrichs / Agency: haebmau