Visual Identity


Corporate Identity redesign for Haeberlein & Mauerer PR agency. The defining concept is the reverberation and oscillation created through communication. The act of communicating creates waves and ripples that travel through society. We shortened the name to a crisper wordmark and applied the concept to type, symbol and imagery.

My role

Creative Direction / Concept / Logo Design / Layout / Illustration / Animation

Additional credits

Strategy & Management: Ruben Wojtecki, Laura Wesle, haebmau Communications / Development: Someone & Sons

Additional notes

The green circle of the former logo becomes a point behind the wordmark, likening it to an affirmed statement. Coworkers of haebmau can choose a personal color upon joining the company. The point takes on that color when used on personal documents.

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